History of Stern Pinball: 5 Decades of Innovation

The history of Stern Pinball is a story of resilience, passion, and innovation. As the last major pinball manufacturer, Stern has kept the game alive for over 50 years. From classic electro-mechanical machines to today’s high-tech, internet-connected games, Stern’s journey reflects the evolution of pinball itself.

Origins: The First Flip

The Stern name first appeared in pinball during the 1970s. Gary Stern, now CEO of Stern Pinball, inherited his love for the game from his father, Sam Stern. Sam was a key figure at Williams Manufacturing, one of the biggest pinball companies of the mid-20th century. In 1977, Sam and Gary acquired the assets of the defunct Chicago Coin, forming Stern Electronics.Stern Electronics became a major force during the golden age of pinball in the late ‘70s and early ‘80s. They released popular machines like Flight 2000 and Seawitch. The company also experimented with video games, scoring a hit with Berzerk—the game that introduced the infamous Evil Otto.However, the video game crash of the early 1980s devastated the industry. By 1985, Stern Electronics shut down.

A Revival: Data East to Stern Pinball

Gary Stern wasn’t ready to give up on pinball. In 1986, he helped launch the pinball division of Data East, a Japanese company known for BurgerTime and Karate Champ. Data East Pinball introduced a new era of licensed machines, bringing franchises like Batman, Star Wars, and Teenage Mutant Ninja Turtles into arcades.In 1994, Sega acquired Data East’s pinball division, renaming it Sega Pinball Inc. Stern stayed on as an executive, but as Sega shifted focus, its pinball division became an afterthought.In 1999, Gary Stern took action. He purchased Sega’s pinball assets and founded Stern Pinball, Inc., marking a new chapter in the history of Stern Pinball.

Surviving the 21st Century

The early 2000s were tough for pinball. Arcades were closing, and home gaming consoles dominated the market. Yet, Stern Pinball persevered. They focused on licensed games, releasing titles like The Simpsons Pinball Party and Lord of the Rings.Unlike other manufacturers, Stern adapted to the collector and home markets. They built machines with deep rule sets and engaging features, ensuring lasting appeal. As online communities grew, Stern embraced the digital age, launching Stern Insider Connected—a platform allowing players to track scores, earn achievements, and join online tournaments.

Innovation Meets Nostalgia

Stern Pinball continues to balance tradition with innovation. Today’s machines feature high-definition LCD displays, booming sound systems, and online connectivity while keeping the mechanical feel that pinball fans love.Modern hits like Godzilla, Jurassic Park, and The Mandalorian have fueled a pinball resurgence. More arcades, bars, and collectors are embracing the silver ball, proving pinball is far from dead.

Final Thoughts

The history of Stern Pinball is a testament to perseverance and innovation. From the early days of electro-mechanical machines to the high-tech wonders of today, Stern has kept the industry alive. Whether you're a seasoned player or flipping your first ball, Stern Pinball ensures pinball remains a thrilling experience for generations to come. Check out our current inventory here!